Cadence guide
Cold email cadence with 7 touchpoints (practical sequence)
This cadence is built for short daily execution with clear outcomes after every touch. It keeps the sequence tight while giving prospects enough time to respond. Use it when you need a repeatable plan you can log in a CRM without guesswork.
When to use
When to use this guide
Use it when you need repeatable execution with verified context.
- You need a two-week cadence that fits daily execution blocks.
- You want consistent stop rules instead of endless follow-ups.
- You can log outcomes after each touchpoint in the CRM.
How to run it
How to run it
Follow these steps and document each outcome.
- Define the entry criteria (industry, location, and one verified signal).
- Write the first touch in 60–90 words with a single ask.
- Schedule daily sends for the first four touches (weekday only).
- Use touches five and six as short reminders or value add-ons.
- Send the seventh touch as a polite close with an opt-out.
- Log outcome and status after every send (open, reply, stop reason).
Validation checklist
Validation checklist
Keep outbound quality high with fast verification.
- Confirm the company website and primary domain.
- Verify the contact role matches the segment you are targeting.
- Check the company location aligns with your sequence region.
- Ensure at least one recent signal supports relevance.
- Record a stop reason for non-fit or no-response outcomes.
- Confirm opt-out instructions are honored.
Common mistakes
Common mistakes
Avoid these issues to keep the workflow clean.
- Stretching the cadence past two weeks without a clear reason.
- Sending long follow-ups that introduce multiple asks.
- Ignoring stop rules after a clear non-fit response.
- Failing to log outcomes, which breaks future sequencing.
Related links
Related links
Confirm context before outreach and keep research grounded.