Validation guide
Validate company identity before outreach (avoid bad data)
Bad data creates wasted sequences and poor replies. This checklist keeps identity validation quick and repeatable. Use it before any new prospect enters a cadence.
When to use
When to use this guide
Use it when you need repeatable execution with verified context.
- A company record is sourced from a directory or list.
- The contact details have not been verified recently.
- You need to avoid sending to outdated or inactive businesses.
How to run it
How to run it
Follow these steps and document each outcome.
- Confirm the official company website and domain.
- Verify the business name and address from the website footer.
- Check for an active phone number or contact form.
- Scan for recent activity (news, updates, or hiring).
- Ensure the company matches your segment criteria.
- Log the validation timestamp in the CRM.
Validation checklist
Validation checklist
Keep outbound quality high with fast verification.
- Website domain matches the company name.
- Address and location are consistent across sources.
- Phone number is active or has a working contact form.
- Industry description aligns with your target segment.
- No obvious signs of closure or inactivity.
- Validation date is recorded for auditability.
Common mistakes
Common mistakes
Avoid these issues to keep the workflow clean.
- Assuming a directory listing is current without checks.
- Using non-official domains for outreach.
- Ignoring signs of inactivity or closure.
- Failing to record validation date.
Related links
Related links
Confirm context before outreach and keep research grounded.